Other Articles

The Wild West of Patient Rooms

Research and clinical findings into the patient room have created many industry accepted concepts - patient room zoning, value of modular gases for headwall...

Overlapping Interest in Healthcare

I first saw this diagram in a product design class back in college over 25 years ago.  It reappeared   eight years ago in a...

Why Geriatric ER’s – ER Trends

It is no secret that every hospital is looking for a competitive edge in the increasingly competitive healthcare marketplace.  Ask any healthcare professional about...

Pharmacy Sales Basics –Fulfillment Workflow

We are going to wind up this series with the last workflow you need to understand – Order Fulfillment.  Just like with any good...

Should You Buy Email Lists?

Purchased email lists may seem like the ultimate marketing solution: thousands of email addresses waiting to receive your email newsletter, with very little cost...

When Should a Clinic Consider Custom Furniture?

When making improvements, most healthcare clinics invest resources in new medical equipment, and this only makes sense. Better technology allows you to deliver higher...

The Stakes Are Higher Than Ever

I hear the collective groan and imagine the rolling of the eye as you read this. I know your response is “enough already, we...

Trends = New Business

As most of you know, if you visit the Sales Alerts section of this website, I keep a close eye on both current and...

Hospitals are competing against each other

Hospitals are competing against each other for customers (patients) and one of the results: interiors are resembling the Ritz Carlton Hotel rather than the...

Basics Are Basics

  I cannot begin to count the number of sales people that have come to me and said “My presentation to the new hospital client...